This past week in class we learned about business model strategies. We went over various business model patterns including Unbundling, The Long Tail, Multi-sided Platforms, Freemium, and the Open Business Model.

We also learned about a business model called the 3C's which focuses on three core concepts.

• The customer
• The corporation
• The competitors

Kenichi Ohmae the creator of the concept says that only by integrating these three concepts can a sustained competitive advantage exist.

Another concept that we learned about was Porter's Five Forces. It is used to derive five forces that determine the competitive intensity which is used to determine the attractiveness of the certain market. We did a in-class assignment in groups to take a business and apply Porter's Five Forces to it.